Do What You Love to Do is a well-worn phrase that is often followed by the phrase, and the money will follow. Basically it is used as a maxim by people who wish to follow their passion with little regard for money. The belief being that money will follow automatically. The problem is that it often doesn’t.

That is the argument followed in an article on the Zen Habits site in a post entitled How to Do what You Love Without Selling Your Soul. This article explores the idea of selling yourself or self promotion.

The central problem is that if you do want to do what you love and the money doesn’t follow, then you have to find a way to attract money. Thios could mean selling your soul or, on the other hand, it could mean finding a way of marketing yourself or whatever it is that you love doing.

I’d guess that few of us like marketing ourselves, many people see self promotion as akin to selfishness, arrogance and even pomposity. This article argues that we need to lose such feelings.

The article goes on the explore the concept of authentic marketing as a means of promoting yourself and the value you offer others while also increasing your own knowledge and skills.

Do take time to read the article, it is well worth the time, particularly if you have the desire to do what you love doing and hope to make it a living.

Related articles by Zemanta

• How To Do What You Love Without Selling Your Soul
• How to Make Work Feel Effortless
• Do What You Love to Do